Score your brand. Check your measurement. Turn the gaps into a focused action plan.
Separate brand readiness from tracking confidence. Know what to improve, and what to verify first.
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Select channels you use or plan to use within 90 days. Unselected channel-specific tracking checks are excluded from scoring.
Retail-first brands: assess your direct store here. This is not a full retail execution or distribution audit.
Choose the closest current state. Each question earns 0–3 points. Leave uncertain answers as “Not assessed”; your result will stay provisional.
Give credit for what you can support. A detected tag does not prove accurate conversions or server delivery.
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Equal weight within the brand score.
Measurement blockers first, then the largest scoring gaps. These are priorities, not forecasts of revenue lift.
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Brand score = earned points ÷ 54 × 100 (18 questions, 3 points each). Tracking score = earned weighted credit ÷ applicable weight × 100. Overall score = 60% brand + 40% tracking. These are custom assessment weights, not an industry benchmark.
Unanswered brand items and unknown tracking checks earn 0 current points. The displayed range adds their maximum possible points; it is an uncertainty range, not a statistical confidence interval. “Detected” receives 25% credit; it does not count as verified evidence. Excluded channels receive neither credit nor penalty.
Rating bands: 0–39 Foundation gaps; 40–59 Developing; 60–79 Building momentum; 80–100 Strong foundation. An incomplete assessment is always provisional. These ratings assess setup and practices, not profitability or guaranteed growth.
Seven-figure CPG/DTC brands use these six pillars. Learn more about the six pillars at www.digitohasan.com. Additional reference: the supplied Growth Audit Report. Technical verification: Google ecommerce validation · Meta CAPI configuration guidance.
Diagnose your growth gaps with Digitohasan and discuss what to fix first in a free consultancy call.
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Install on Shopify For eligible new stores. Offer is $1/month for 3 months, then standard plan pricing. See current offer details.Building a seven-figure brand?Explore SaaS tools for your next stage of DTC & CPG growth.Turn your brand score and tracking gaps into a clearer plan. Talk through your results with Digitohasan and decide what to fix, test, or improve first.